While I directed the ES&H programs–
This label was attached to portable ashtrays which had been donated by Winston-Salem to the local college. We then distributed these to visitors at the big Eight Northern Indian Artisans and Craftsmen Show (1993). The labels were made to size in MS-Word (tables) then cut apart and slipped into the back of the foil lined pockets (which covered the tobacco ads).
Most people were grateful—to use themselves at the outdoor show or to give to friends and family who smoked.
We did get a few angry people, but I don’t think they understood the joke. Note that we put our contact info on the label (always, always on handouts. Otherwise, how can the public follow up with questions or understand what THEIR programs were doing?)